5/29/2023 0 Comments The challenger sale targetThere is no doubt that the Challenger Sale by Dixon & Adamson does a great job of bringing new knowledge to the profession. High praise from someone who perhaps did make the most important advance in selling via the SPIN programme – one of the most well- known sales models around. Indeed, the godfather of SPIN, Neil Rackham quotes on the book’s cover “ The most important advance in selling for many years”. It must surely be one of the most successful sales methodology roll-outs this millennium. Beyond the Challenger Sales Model Has your organisation implemented the Challenger Sales Model?
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